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Industrial Design Magazine – American Modernist Inspiration

Industrial design was an American design magazine featuring furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the postwar middle class. First published in the 1950s by Charles Whitney with Alvin Lustig as art director.

Industrial design was an American design magazine featuring furniture, ceramics, housewares, appliances, automobiles, buildings, radios, projectors, televisions, and many other objects designed for the postwar middle class. First published in the 1950s by Charles Whitney with Alvin Lustig as art director.

 “Despite these creative tensions, the early issues of Industrial Design reveal a shift in the nature of professional publishing from a trade to cultural orientation that was in no small way underscored by Lustig’s classically modern design.

Design Literacy (Second Edition, Allworth Press),  Steven Heller

The magazine was in circulation for 55 years, changing its name to International Design in 1980. The shift in tile title, coincided with the change in content, as the magazine editorials covered more areas of the design spectrum. 

These earlier issues I have collected from the 1950s feature cover designs by Matilde Lourie, James S Ward and Jerry Lieberman and Romaldo Giurgola.

Industrial Design, August, 1957. Cover design by Jerry Lieberman and Romaldo Giurgola
Industrial Design, August, 1957. Cover design by Jerry Lieberman and Romaldo Giurgola
Industrial Design, September, 1957. Cover design by Matilde Lourie
Industrial Design, September, 1957. Cover design by Matilde Lourie
Industrial Design, December, 1956. Cover design by Martin Rosenzweig
Industrial Design, December, 1956. Cover design by Martin Rosenzweig
Industrial Design, March, 1959. Cover designed by James S Ward
Industrial Design, March, 1959. Cover designed by James S Ward

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I have known Rob for over a decade and I have been a huge admirer of his work. He specialises in reverse gilded glass sign making, typographic murals and traditional sign-writing.
Before setting up Ken Garland & Associates in Camden, London, Ken was art editor of Design magazine in 1956. The magazine was published by the Council of Industrial Design, which was set up in 1944 with the prime focus of supporting Britains economic recovery.
Both the And So To Embroider & And So to Sew bulletins were published by the Needlework Development Scheme. Established in 1934 and operating until 1961, the scheme was a partnership between educational establishments (Scottish art schools, Aberdeen, Dundee, Edinburgh and Glasgow) and industry.