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Graphic Design History from Design Reviewed

19B Carlsberg, Dark beer mat

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Beautifully illustrated 19B Carlsberg Dark beer mat

Details

  • Format: Beer Mat
  • Client/Publisher: Carlsberg
  • Size: 80mm x 110mm

Linked Information

19B Carlsberg Dark beer mat
19B Carlsberg Dark beer mat
Beautifully illustrated 19B Carlsberg Dark beer mat
More graphic design artefacts
Children's Activities, Children’s Stamps, Netherlands, 1959. Designed by WvdSalm
From the design archive:

Children’s Activities, Children’s Stamps, Netherlands, 1959

  • Format: Stamps
  • Designer/s: WvdSalm
  • Year: 1959
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Idea 350, 2012-01
From the design archive:

Idea 350, 2012-01

  • Format: Magazine
  • Year: 2012
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Politische Plakate der Gegenwart, 1971
From the design archive:

Politische Plakate der Gegenwart, 1971

  • Format: Book
  • Year: 1971
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Industrial Art News – Vol. 30, No. 5, Winter 1963. Cover design by Hiroshi Ohchi
From the design archive:

Industrial Art News – Vol. 30, No. 5, Winter 1963

  • Format: Magazine
  • Designer/s: Hiroshi Ohchi
  • Year: 1963
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More graphic design history articles

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Bundesministerium für Post und Telekommunikation, Poster, 1956 designed by Hans Schweiss. Scanned from Gebrauchsgraphik 06, 1956
  • Design Archive Feature, Members Only Content

Posters from the 1956 Best German Posters Awards (Die besten Plakate des Jahres)

Gebrauchsgraphik 06, 1956 features a selection of the posters entered into the 1956 awards. It is unknown how many entries were submitted to the 1956 awards but a total of 21 posters were awarded.

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Olivetti, advertisement, 1962. Designed by Walter Ballmer. Found on the back of Graphis 115, 1964
  • Design Archive Feature, Design Inspiration, Members Only Content

Walter Ballmer’s Mid-Century Italian Graphic Design

Walter Ballmer was a Swiss graphic designer born in Liestal, Switzerland in 1923. He worked across various design disciplines including advertising design, packaging, typography and exhibition design.

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The Swiss designer Adrian Frutiger (1928–2015) created some fantastic typefaces such as Univers, Avenir, and Frutiger, alongside posters, catalogue designs and architectural lettering. He began his career at Deberny & Peignot in Paris as a type designer and set up his own studio in 1960 in Paris focusing on typography and advertising design. Working alongside André Gürtler and Bruno Pfäffli, Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth. When describing the work of Adrian Frutiger, Kurt Weidemann states, “We live in a time of increasing abstraction,” says Frutiger, in a time of visual, intellectual symbols. If a miller wants a company logo, then a windmill or watermill does not provide a sufficient symbol of his profession. Rather, its job is to crush grains between two masses. Finding a pictorial metaphor for this process might be more difficult, but also more expressive, more apt and timeless. Memorable shapes are simple. A mark that can be immediately drawn in the sand by a child is good. The accompanying typography must not compete with the brand; it must be brought into harmony with it, supporting its expressiveness.) - Der Druckspiegel, October, 1961 (Translated from German) Logo for the advertising agency Arma Publicité. The symbol is based on the letters A R and M. The logo has an emphasised flatness that corresponds to the essence of advertising thanks to its black and white contrast. The triangle shape is a symbol of advancement and dynamism. The embossed form is used in cases requiring discretion. Lettering for the title of a scientific journal. The letterforms are made of straight lines and circles in the spirit of the exact measurements and structures in science. Small and capital letters are mixed together as a deliberate move away from tradition. Business brand for the Brancher Frères paint factory. On the one hand, it is based on the letters B and F, and on the other hand, the silhouettes of the paint can, seen from the side and from above (square and circle). The logo is designed more to the colour than to the formal expression. Original colours: grey, green and blue. Lettering for a printing company. The close sequence of circular elements makes one think of printing cylinders and ink rollers. Logo for the Scripta pantograph milling machine. The arrangement of the arms and joints of the machine have resulted in this S-shape. Right angles were avoided to evoke mobility. The contrast of the strong arms to the fine white space indicates the solidity of a precision device. Company lettering and signs for the Hermann scientific bookstore. The basic element that provided the impetus was the construction plan for the new business facility. Monogram for Jacqueline Iribe, designer of modern decorative fabrics. Irish favourite motifs are rectangles and triangles; the symbol attempts to symbolize this style in the letterform. Original colours: cobalt blue for j, broken cobalt blue for i. Two designs for a sign for the Prache bookbindery. The speciality of this house is spiral and ring binding. The first draft is a name made up of wire, interlocking letters in a circle shape. The second draft follows the same principle but is only based on the P. The rectangle (book, sheet of paper) was included. Monogram for the French architect Georges Johannet. Its architecture is strictly based on geometric elements, in very finely coordinated spatial proportions. Ipreig is the official abbreviation for the Institut professionel de recherches et d'études des industries graphiques. With a view to serving professional progress, it seems justified to give the symbol of this institute the character of an experiment that could be renewed from time to time. (Design not executed).
  • Design Archive Feature, Members Only Content

Logos and Lettering by Adrian Frutiger, André Gürtler and Bruno Pfäffli

Working alongside André Gürtler and Bruno Pfäffli, Adrian Frutiger designed many logo designs. Here is a selection of the designs which were featured in Der Druckspiegel, December 1961. I have also translated and rewritten the descriptions to provide more depth.

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Cinderella - Stuttgart, Bundesn Gartenschau, 1961
  • Design Archive Feature, Members Only Content

Cinderella. A selection of Publicity Stamps and Stickers

I have a real passion for collecting Cinderella stamps and other ephemera and love the artistic and historical value of these items. The scarcity of some Cinderella stamps, especially those associated with significant historical events or rare advertising campaigns, makes them highly sought after in the philatelic world.