Alphabet and Image 6, Shenval Press, 1947

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Contains articles on ‘artistic’ Victorian printing; the type designs of Eric Gill; changes in news presentation in the English provincial press; pre-Raphaelite drawings; and architectural drawings by Hugh Casson.

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Alphabet and Image 6, Shenval Press, 1947
Alphabet and Image 6, Shenval Press, 1947
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Both the And So To Embroider & And So to Sew bulletins were published by the Needlework Development Scheme. Established in 1934 and operating until 1961, the scheme was a partnership between educational establishments (Scottish art schools, Aberdeen, Dundee, Edinburgh and Glasgow) and industry.

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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.

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Just like people, cities are complex systems. Planners and designers play a key role in making them function smoothly through well-designed signage systems and visual identities. These elements must not clutter the environment but instead serve to inform, direct, and warn the public effectively.  
"Talking about myself as a designer is something that requires a powerful dialogue with my life experiences. In a radical way, I apply an exercise in which design forms become projections of life, extensions of meaning that constantly involve senses."