And So To Sew Bulletin 3b, 1950s

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And So To Sew Bulletin 3b, 1950s
And So To Sew Bulletin 3b, 1950s
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
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Franco Grignani (1908-1999) was one of the twentieth century’s most important Italian graphic designers. Scanning the inner pages of Gebrauchsgraphik 04, 1962, I have managed to collate a selection of the advertisements created in the 1950s and early 1960s, showcasing his groundbreaking design work.

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Advances in production and 1950s chewing gum marketing. From Wrigley's iconic "Spearman" ads to Hiroshi Ohchi's designs for Harris Chewing Gum.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.

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Little is known about the designer Günther Heil. he established his graphic studio in Berlin and designed many advertisements for 8mm and 16mm film distributor Bruno Schmidt in the 1960s. These were created in the same era as the film distributor Atlas Films was sending films to art-house theatres and were hiring designers Hans Hillmann, Hans Michel, Günther Kieser, Wolfgang Schmidt and Karl Oskar Blase.