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Graphic Design History from Design Reviewed

Animal Logo, Counter-Print, 2024

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Details

  • Format: Book
  • Year: 2024
  • Client/Publisher: Counter-Print
  • Size: 105mm x 210mm

Linked Information

Animal Logo, Counter-Print, 2024
Animal Logo, Counter-Print, 2024
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Frank René Testemale’s IBM Advertising in France. Scanned from Gebrauchsgraphik, 4, 1964.
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Frank René Testemale’s IBM Advertising in France by Alexandre Alexandre, 1964

IBM puts a premium on functional design, forms and colours which make it far easier for the potential customer to gain an insight. In this respect the IBM methods are exemplary. The IBM already opened studios of artistic and graphic design for its German and Italian offices and a few years ago another such studio was established in Paris. Frank René Testemale was entrusted with its organisation and was appointed its business and art director.
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Olivetti, advertisement, 1962. Designed by Walter Ballmer. Found on the back of Graphis 115, 1964
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Walter Ballmer’s Mid-Century Italian Graphic Design

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Ad design by Michael Engelmann
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Advertising the Beetle. Volkswagen Advertising in the 1950s

Volkswagen commissioned a fantastic range of graphic designers, including Wolf Zimmermann, Hans Looser and Michael Engelmann. The designers amplified the brand image of Volkswagen with strikingly modern designs.