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Graphic Design History from Design Reviewed
Total Design

Archief Total Design – PAM, Nederlands Archief Grafisch Ontwerpers, Zoo Producties, 2009

Information

This publication was published on the occasion of the completion of the registration and digitisation of the Total Design archive by the Dutch Graphic Designers Archive (NAGO). The book focuses on the corporate identity in 1965 for the former petrol company PAM.

Details

  • Format: Book
  • Designer/s: vanRixtelvanderPut ontwerpers
  • Year: 2009
  • Client/Publisher: Zoo Producties
  • Size: 120mm x 170mm
Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.

Linked Information

Archief Total Design - PAM, Nederlands Archief Grafisch Ontwerpers, Zoo Producties, 2009
Archief Total Design – PAM, Nederlands Archief Grafisch Ontwerpers, Zoo Producties, 2009
Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.
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I have been reproached for this, and I will surely be reproached again. I have also been reproached for reading more and more obscure works whose readership must be limited to a handful of specialists and a few hobbyists like myself. It’s a heavy passion or a passion that sucks.

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  • Design Archive Feature, Members Only Content

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The Publicity of Radio Free Berlin, Text by Franz-Hermann Wills, 1966

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