Graphik – Werbung + Formgebung, 4, 1953

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Content includes:
dr. ell – The photo in the advertisement
Hugo Blättler – advertising the feature film in Italy
Dr. Heinrich König – Lively exhibition design
Prof. Walter M. Kersting – From the practice of creating forms
Dr. Heinrich Frieling – Advertising in color – but correctly
Erwin O. Genzsch – Research into sales and advertising

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Graphik - Werbung + Formgebung, 4, 1953
Graphik – Werbung + Formgebung, 4, 1953
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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.

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Dick Elffers, had been the chosen designer for the printed matter of the Holland Festival for much of the festival's years, he used a painterly style for his work with the festival between 1954 and 1965 and later a more abstract style between 1969 and 1972. As well as publicity design, Elffers was commissioned to design the summer stamps to promote the Holland Festival in 1972.
Flexible Visual Systems is the design manual for contemporary visual identities. It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language.

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Jean Carlos Distefano is an Argentinian artist, designer and teacher. He designed a range of posters, programmes brochures and book covers alongside Juan Andralis, Humberto Rivas and Roberto Alvarado for the Instituto di Tella, Buenos Aires.