Herb Lubalin - Graphic Designer - USA

Avant Garde Volume 4, September 1968

Information

Details

Herb Lubalin graduated from Cooper Union in 1939 and initially designed exhibits for the New York World's Fair. After freelancing and working as an art director for various agencies, he joined Sudler and Hennessey in 1946, where he became vice president and creative director. His work earned him numerous awards from the New York Art Directors Club, Type Directors Club, and AIGA.

Linked Information

Avant Garde Volume 4, September 1968. Designed by Herb Lubalin
Avant Garde Volume 4, September 1968. Designed by Herb Lubalin
Herb Lubalin graduated from Cooper Union in 1939 and initially designed exhibits for the New York World's Fair. After freelancing and working as an art director for various agencies, he joined Sudler and Hennessey in 1946, where he became vice president and creative director. His work earned him numerous awards from the New York Art Directors Club, Type Directors Club, and AIGA.
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.

Members Content

Just like people, cities are complex systems. Planners and designers play a key role in making them function smoothly through well-designed signage systems and visual identities. These elements must not clutter the environment but instead serve to inform, direct, and warn the public effectively.  
I came across two sample books containing printed examples of the work executed by the students in the Composing and Machine Departments of the Polytechnic School of Printing, between 1907 and 1910. I couldn't resist adding these to the archive.