Commercial Art Vol 3, No 03, December 1922

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Commercial Art Vol 3, No 03, December 1922
Commercial Art Vol 3, No 03, December 1922
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From the design archive:
From the design archive:
From the design archive:
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The stories of Norwich’s medieval merchants’ marks is being told in a new book and exhibition.

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Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign 
A country is never dead so long as it has an art. Austria is a proof of this maxim. Its liveliness since the war is liveliness which has displayed itself in the arts to a remarkable extent : it deserves the world's admiration and respect.

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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.