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Daniel Graffin, Stedelijk Museum, Amsterdam, 1977 designed by Wim Crouwel and André Toet (Total Design)
Daniel Graffin, Stedelijk Museum, Amsterdam, 1977 designed by Wim Crouwel and André Toet (Total Design)
Daniel Graffin, Stedelijk Museum, Amsterdam, 1977 designed by Wim Crouwel and André Toet (Total Design)
Daniel Graffin, Stedelijk Museum, Amsterdam, 1977 designed by Wim Crouwel and André Toet (Total Design)
Daniel Graffin, Stedelijk Museum, Amsterdam, 1977 designed by Wim Crouwel and André Toet (Total Design)
Daniel Graffin, Stedelijk Museum, Amsterdam, 1977 designed by Wim Crouwel and André Toet (Total Design)
Daniel Graffin, Stedelijk Museum, Amsterdam, 1977 designed by Wim Crouwel and André Toet (Total Design)
Daniel Graffin, Stedelijk Museum, Amsterdam, 1977 designed by Wim Crouwel and André Toet (Total Design)
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From the design archive:
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In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.
The Paris Poster Hoardings of 1938. Posters gleam forth accentuating the melody of this city as they direct the eye to articles of everyday use and above all to people who are the talk of the hour.

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The 1960s was an era characterised by political, social, and cultural shifts. The counterculture movement emerged as a response to the perceived failures of the mainstream establishment, sparking a wave of activism and alternative ideologies. And with these an array of printed matter. Counterculture publications, often referred to as the "underground press," became powerful platforms for dissent, expression, and the exploration of new ideas.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.