Advertising Design, Design Archive Feature, Members Only Content

• Germany
• Mid Century Modernism

A New Visual Aesthetic. Hermann Rastorfer and the advertising for Volkswagen

Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign 

Design Archive Feature, Corporate Identity & Branding, Members Only Content

• America
• Mid Century Modernism, American Modernism

Paul Rand on Japanese Trademark Design

Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.

Uncategorized

Rational Simplicity, the first major monograph of Rudolph de Harak by Richard Poulin

"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."