Hans Schleger signed his work as Zéró. He studied in Berlin and for five years worked as freelance designer the United States. He later set up his own studio in London. He was commissioned by The Council of Industrial Design to design the symbol for their Design Centre in the Haymarket, London. As well as a desiner, he was a visiting lecturer to the Chelsea Polytechnic, the Central School of Arts and Crafts, the Royal College of Art, all in London, and the Regional College of Art, Manchester.
Design, Council of Industrial Design, 126, June 1959. Cover design by Hans Schleger
Hans Schleger signed his work as Zéró. He studied in Berlin and for five years worked as freelance designer the United States. He later set up his own studio in London. He was commissioned by The Council of Industrial Design to design the symbol for their Design Centre in the Haymarket, London. As well as a desiner, he was a visiting lecturer to the Chelsea Polytechnic, the Central School of Arts and Crafts, the Royal College of Art, all in London, and the Regional College of Art, Manchester.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.
Stephan Kantscheff (Stephan Kanschev) was a Bulgarian artist born in Kaefer, Todental. His colourful palette and joyous, folk-esque illustrations won him many commissions and his work was celebrated for both its quality and social significance.
