Design, Council of Industrial Design, 131, November 1959

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Design, Council of Industrial Design, 131, November 1959. Cover design by Thompson
Design, Council of Industrial Design, 131, November 1959. Cover design by Thompson

 

Design, Council of Industrial Design, 131, November 1959. Knoll Adverisment on back cover
Design, Council of Industrial Design, 131, November 1959. Knoll Adverisment on back cover
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The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.

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Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market
The versatility of the arrow sign knows no bounds – from thin lines exuding delicacy to thick, heavy-set lines conveying stability and weight. Depending on its construction, the arrow sign can speak with individuality, even possessing psychological and emotional expression.

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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.