Richard Negus - British Graphic Designer

Design, Council of Industrial Design, 140, August 1960. Cover design by Negus/Sharland

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Design, Council of Industrial Design, 140, August 1960. Cover design by Negus/Sharland
Design, Council of Industrial Design, 140, August 1960. Cover design by Negus/Sharland
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From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.

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As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.
Projekt 26 is a fantastic online store dedicated to vintage Polish posters, as well as operating online, both Harriet and Sylwia also run poster markets, social accounts full of the vibrant works and have a radiating passion and knowledge of the subject.

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Rastorfer transformed the advertising of Volkswagen and his work contrasted with that of the previously commissioned designers. It reiterates the importance of finding a designer who can transform your vision and adverting and how the significance of consistent messaging across advertisements, contributes to the creation of a memorable campaign