Domov, bytová kultura a technika v domácnosti – 5/1968

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Domov, bytová kultura a technika v domácnosti - 5/1968
Domov, bytová kultura a technika v domácnosti – 5/1968
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The Bauhaus approach to design emphasised simplicity, functionality, and the integration of modern technologies and materials. A century later, many of the principles taught at the school remain fundamental to contemporary design practices.
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.

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Ryuichi Yamashiro (山城隆)  was a Japanese graphic designer and artist, born in Osaka in 1920. He belonged to the same generation of pioneering Japanese designers as Kohei Sugiura, Kiyoshi Awazu, Yoshio Hayakawa, Yūsaku Kamekura, Kazumasa Nagai, and Ikko Tanaka.