Dutch Art + Architecture Today 21, 1987

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Content includes:
GIJS VAN TUYL – The Triumph of Colour, Abstract and Neo-abstract Painting in Holland
PIET DE JONGE – Subjectivity as Object
JETTEKE BOLTEN – From Photographic Sculpture to Sculptural Photography
TINEKE REIJNDERS – Gleaming Reflections on Pseudo-Reality
RENNY RAMAKERS – Between Art and Function: Conceptual Design
MAX VAN ROOY – New Monumentalism in Dutch Architecture

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Dutch Art + Architecture Today 21, 1987. Designed by Jan van Toorn
Dutch Art + Architecture Today 21, 1987. Designed by Jan van Toorn
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KLM's brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world's oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.
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I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.