KLM's brand evolution by Henrion Design Associates. Founded in 1919, KLM is the world's oldest operating airline. In 1961, Henrion Design Associates redesigned the iconic brand, overcoming challenges of standardisation and outdated aesthetics.
The stamps for the 1970 editions were designed by Jan Slothouber and William Graatsma in collaboration with the Centre for Cubic Constructions (CCC) in Heerlen. Every stamp displays a different corner point of the same block, highlighting eight distinct corner points, with four chosen for their unique identities.
The collection of works I've gathered, designed for Olympia-Werke, showcases the height of mid-century German commercial artistry. The work was collated in a branded folder and contained forty brochures, advertisements and manuals.
