Join the Mailing List

Membership

Graphic Design History from Design Reviewed
Total DesignWim Crouwel

Fodor 25, 1974 – Chris van Voorst

, ,

Details

  • Format Exhibition Catalogue
  • Designer/s Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year 1974
  • Size 200mm x 250mm
Wim Crouwel and Daphne Duijvelshoff (Total Design)
Daphne van Peski (Duijvelshoff) was born in 1942. She was a designer at Total Design and designed many Stedelijk Museum catalogues with Wim Crouwel. Daphne was also a member of the GVN, the Dutch association of graphic designers. Explore related designers including Wim Crouwel and Jolijn van de Wouw. See also Total Design and Dutch Modernism.
Total Design was founded in Amsterdam in 1963 by Wim Crouwel, Friso Kramer, Benno Wissing, and Paul and Dick Schwarz and was the first large-scale multidisciplinary design consultancy in the Netherlands. Under Crouwel's creative direction the studio developed a rigorous systematic approach rooted in grid systems and neutral typography. Its long-running relationship with the Stedelijk Museum Amsterdam produced catalogues, posters, and exhibition graphics that remain among the most influential bodies of institutional design in postwar Europe. Other major clients included the Dutch Post Office and Schiphol airport. The practice continues today as Total Identity. Explore designers associated with Total Design including Wim Crouwel, Jurriaan Schrofer, and Benno Wissing. See also Dutch Modernism, Dutch graphic design history, and 1960s graphic design history.
Willem Hendrik Crouwel was born in 1928 in Groningen, Netherlands. He studied at the Academy of Arts and Crafts in Groningen and took evening classes at the Institute of Arts and Crafts, now the Rietveld Academy. His teacher, Charles Jongejans, was trained by notable Dutch designers Paul Schuitema and Gerard Kiljan. In 1952, Crouwel began his design career at Enderberg, designing exhibitions and trade stands, gaining valuable experience. After leaving Enderberg in 1956, he founded a studio with industrial designer Kho Liang Ie, working on various projects across design disciplines, including graphic and exhibition design. Influenced by mid-century Swiss typography, Crouwel explored letterforms and graphic systems, using fonts like Helvetica and Univers. His early clients included the Van Abbe Museum, where he designed catalogues and posters. In 1963, he co-founded the influential design agency Total Design and also started working for the Stedelijk Museum, collaborating with Edy de Wilde until 1986. Explore the Design Reviewed archive to discover artefacts connected to Wim Crouwel. The Dutch Modernism movement, the Netherlands and the 1960s and 1970s decade pages.
Fodor
Fodor was a Dutch exhibition catalogue series designed by Wim Crouwel. They were a total of 40 issues published, each following Crouwel's design system.

Linked Information

Fodor 25, 1974 - Chris van Voorst. Designed by Wim Crouwel and Daphne Duijvelshoff (Total Design)
Fodor 25, 1974 – Chris van Voorst. Designed by Wim Crouwel and Daphne Duijvelshoff (Total Design)
More graphic design artefacts
Atelier 11, Stedelijk Museum, Amsterdam, 1973

From the graphic design archive:

Atelier 11, Stedelijk Museum, Amsterdam, 1973

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1973
View Artefact
Manette van Hamel-, Stedelijk Museum, Amsterdam, 1971

From the graphic design archive:

Manette van Hamel-, Stedelijk Museum, Amsterdam, 1971

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Magda Tsfaty (Total Design)
  • Year: 1971
View Artefact
Fodor 19, 1974 – Willy Boers

From the graphic design archive:

Fodor 19, 1974 – Willy Boers

  • Format: Exhibition Catalogue
  • Designer/s: Wim Crouwel and Daphne Duijvelshoff (Total Design)
  • Year: 1974
View Artefact
Kieler Woche 1998, Offizielle Programm

From the graphic design archive:

Kieler Woche 1998, Offizielle Programm

  • Format: Programme
  • Designer/s: Wim Crouwel
  • Year: 1998
View Artefact

view more of the graphic design archive

More graphic design history articles
Pino Tovaglia’s Advertisements for Finmeccanica

Advertising Design, Design Archive Feature, Members Only Content, Regional Histories

Pino Tovaglia’s Advertisements for Finmeccanica

His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955 and Graphik – Werbung + Formgebung, 07, 1955.

Read Article
Publishers and Books Series – Triest Verlag

Designer Interview

Publishers and Books Series – Triest Verlag

Triest Verlag für Architektur, Design und Typografie are a Swiss independent publisher producing specialist design books in the realms of typography, graphic design and architecture. Their books provide valuable insights and the print production is of exceptional quality. I interviewed the founders, to find out more about their books.

Read Article
A Visual History of the Netherlands Children’s Charity Stamps (Kinderpostzegels)

Design Archive Feature, Ephemera, Members Only Content, Regional Histories

A Visual History of the Netherlands Children’s Charity Stamps (Kinderpostzegels)

In December 1924, the Netherlands introduced children's stamps (Kinderzegels). Over the years, these stamps have featured designs by some of the most prominent Dutch designers, including Gerard Kiljan, P. Koch, Gerrit Noordzij, Otto Treuman, Robert Deodaat Emile ‘Ootje’ Oxenaar, Dick Bruna, Jan van Toorn, and Karel Martens.

Read Article