Leo Lionni earned his Ph.D. in economics from the University of Genoa in 1935 but was a self-taught designer. While pursuing his studies, he was involved in both painting and advertising art. In 1939, he moved to the United States, where he served as art director for N.W. Ayer & Son, Container Corporation, Chrysler Corporation, General Electric, and other companies from 1939 to 1947. He spent the following two years in Europe painting and studying. After returning to the U.S. in 1949, Lionni became the design director for Olivetti Corporation, head of the Graphic Design Department at Parsons School of Design, and co-editor of Print. He later became art director of Fortune magazine.
Fortune magazine, Vol. 61, No. 2, 1960. Cover design by Leo Leonni
Leo Lionni earned his Ph.D. in economics from the University of Genoa in 1935 but was a self-taught designer. While pursuing his studies, he was involved in both painting and advertising art. In 1939, he moved to the United States, where he served as art director for N.W. Ayer & Son, Container Corporation, Chrysler Corporation, General Electric, and other companies from 1939 to 1947. He spent the following two years in Europe painting and studying. After returning to the U.S. in 1949, Lionni became the design director for Olivetti Corporation, head of the Graphic Design Department at Parsons School of Design, and co-editor of Print. He later became art director of Fortune magazine.
A selection of poster designs from Die besten Plakate des Jahres 1958 with a translated foreword by Maria Netter. Featuring the work of Müller-Brockmann, Celestino Piatti, Donald Brun and Armin Hofmann.
In the late 1950s, Hans W. Brose agency, with designers Pierre Mendell, Michael Engelmann, and Klaus Oberer, crafted a compelling, colourless campaign for Bols.
Dick Elffers, had been the chosen designer for the printed matter of the Holland Festival for much of the festival's years, he used a painterly style for his work with the festival between 1954 and 1965 and later a more abstract style between 1969 and 1972. As well as publicity design, Elffers was commissioned to design the summer stamps to promote the Holland Festival in 1972.
