Hans Schleger signed his work as Zéró. He studied in Berlin and for five years worked as freelance designer the United States. He later set up his own studio in London. He was commissioned by The Council of Industrial Design to design the symbol for their Design Centre in the Haymarket, London. As well as a desiner, he was a visiting lecturer to the Chelsea Polytechnic, the Central School of Arts and Crafts, the Royal College of Art, all in London, and the Regional College of Art, Manchester.
Hans Schleger signed his work as Zéró. He studied in Berlin and for five years worked as freelance designer the United States. He later set up his own studio in London. He was commissioned by The Council of Industrial Design to design the symbol for their Design Centre in the Haymarket, London. As well as a desiner, he was a visiting lecturer to the Chelsea Polytechnic, the Central School of Arts and Crafts, the Royal College of Art, all in London, and the Regional College of Art, Manchester.
To Have and To Hold, contains hundreds of bag designs collected during over half a century. The book is a must-buy for anyone interested in ephemera, the history of design or British high street history.
"Rudy is one of the unsung pioneers of American mid-century modernist graphic design. He had a unique and definitive point of view that was really never celebrated. This may have been attributed to his strict adherence to the formal principles of modernism and the International Typographic Style."