Walter Allner

Gebrauchsgraphik, 12, 1954

Information

Content includes:
Eberhard Hölscher: Walter H. Allner, New York. American commercial art
Ludwig Ebenhöh: Winnie Gayler. Featuring of books and illustrations
Eberhard Hölscher: Jacques Nathan, Paris. A French commercial artist
Carl Heußner: Congratulatory cards
Gerhard Ulrich: Signets for Bertelsmann’s reading circle. Results of a competition
Anton Stankowski: Xth Triennial in Milan. The meeting place of good featuring
Anton Sailer: Sales promoting rebuses
Max Körner: New posters for the Nuremberg Christmas Fair
New types of the type foundry D. Stempel A.-G., Frankfort a. M.

Details

Walter Allner studied at the Bauhaus from 1927 to 1930 under renowned figures like Moholy-Nagy, Kandinsky, and Klee. In 1933, he became Jean Carlu's assistant in Paris before founding his own advertising agency, Omnium Graphique, and serving as art director of Formes. He exhibited as a free artist in Paris and was active in the Salon des surindépendants and the Salon des réalités nouvelles. Allner was the Paris correspondent for Graphis magazine from 1945 to 1948 and co-directed Editions Parallèles. In 1948, he founded and edited the International Poster Annual until 1952. After moving to the U.S. in 1949, he freelanced before joining Fortune magazine in 1951, where he became assistant art director. He also consulted for major clients like Johnson & Johnson, IBM, and the Museum of Modern Art.

Linked Information

Gebrauchsgraphik, 12, 1954. Cover design by Walter Allner
Gebrauchsgraphik, 12, 1954. Cover design by Walter Allner

Gebrauchsgraphik, 12, 1954
Gebrauchsgraphik, 12, 1954

 

Gebrauchsgraphik, 12, 1954
Gebrauchsgraphik, 12, 1954
Walter Allner studied at the Bauhaus from 1927 to 1930 under renowned figures like Moholy-Nagy, Kandinsky, and Klee. In 1933, he became Jean Carlu's assistant in Paris before founding his own advertising agency, Omnium Graphique, and serving as art director of Formes. He exhibited as a free artist in Paris and was active in the Salon des surindépendants and the Salon des réalités nouvelles. Allner was the Paris correspondent for Graphis magazine from 1945 to 1948 and co-directed Editions Parallèles. In 1948, he founded and edited the International Poster Annual until 1952. After moving to the U.S. in 1949, he freelanced before joining Fortune magazine in 1951, where he became assistant art director. He also consulted for major clients like Johnson & Johnson, IBM, and the Museum of Modern Art.
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

Members Content

A selection of poster designs from Die besten Plakate des Jahres 1958 with a translated foreword by Maria Netter. Featuring the work of Müller-Brockmann, Celestino Piatti, Donald Brun and Armin Hofmann.

Members Content

The dedication of Gebrauchsgraphiks editors and publishers significantly influenced the spread and impact of graphic design, documenting countless designers who might otherwise have been forgotten over the last century since its first issue hit newsstands. Design magazines play a crucial role in supporting the design profession and remain vital resources for designers and historians alike.

Members Content

Gebrauchsgraphik 06, 1956 features a selection of the posters entered into the 1956 awards. It is unknown how many entries were submitted to the 1956 awards but a total of 21 posters were awarded.
When Fritz Gottschalk and Stuart Ash joined forces in Montreal, it was a partnership ideally suited to the city's hybrid environment. Gottschalk's training in graphic design in Switzerland, Paris and London was rigid, his background European; Ash, Canadian born and educated, was trained in the North American fashion, though he was influenced by his work with European designers