Total Design

Gerrit Benner, Stedelijk Museum, Amsterdam, 1971

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Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.

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Gerrit Benner, Stedelijk Museum, Amsterdam, 1971 designed by Wim Crouwel (Total Design)
Gerrit Benner, Stedelijk Museum, Amsterdam, 1971 designed by Wim Crouwel (Total Design)
513 Gerrit Benner crouwel stedelijk 2
Gerrit Benner, Stedelijk Museum, Amsterdam, 1971 3
Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.
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