Goatskin Parchment Paper, Wiggin Teape (Merchants Ltd), c.1960s

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Goatskin Parchment Paper, Wiggin Teape (Merchants Ltd), c.1960s
Goatskin Parchment Paper, Wiggin Teape (Merchants Ltd), c.1960s
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One of Otl Aicher's lesser-known works was the identity and publicity for the Gastein Valley. Gastein valley was a resort for the elderly, an Austrian Alpine village in the Austrian state of Salzburg

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.
"Talking about myself as a designer is something that requires a powerful dialogue with my life experiences. In a radical way, I apply an exercise in which design forms become projections of life, extensions of meaning that constantly involve senses."
In the ambitious new monograph Rational Simplicity: Rudolph de Harak, Graphic Designer, Volume shines a light on the complete arc of the exceptionally rich and varied career of Rudolph de Harak, showcasing his vibrant, graphic, formally brilliant work, which blazed a colourful trail through the middle decades of the twentieth century.