As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.
I came across two sample books containing printed examples of the work executed by the students in the Composing and Machine Departments of the Polytechnic School of Printing, between 1907 and 1910. I couldn't resist adding these to the archive.
