Graphic Design in Swiss Industry, ABC Verlag, 1965

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The definitive volume on functional graphic design for Swiss industry by Hans Neuburg. Profusely illustrated with 500 examples in b/w and color with accompanying text by author, publisher and Max Bill. Part of the important ABC Verlag series and one of the hardest volumes to find.

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Graphic Design in Swiss Industry, ABC Verlag, 1965
Graphic Design in Swiss Industry, ABC Verlag, 1965
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Blase’s long-term clients were Staatstheater Kassel (Kassel State Theater) and Atlas Films. Karl Oskar Blase produced countless posters for these two organisations. It’s not surprising considering Blase designed posters for the Staatstheater for twelve years between 1966 and 1978. 
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An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

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Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market