Graphik – Werbung + Formgebung, 11, 1950

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Content Includes:
Werner Suhr – The situation of the branded article
Major brand advertising campaigns
Dr. Karl G. Neesse – Young talent in business advertising
Dr. E. Henssler – The brand article in competition law

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Graphik – Werbung + Formgebung, 11, 1950
Graphik – Werbung + Formgebung, 11, 1950
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The first American university to accept graphic designers as members of the faculty was the Massachusetts Institute of Technology, called M. I. T, for short. The work created by the design group reflects the high level of instruction, the realistic setting of the training and the progressive philosophy of this institute.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

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Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
The transformation of Radio Free Berlin's publicity from dark and provincial to striking and imaginative. Cultural announcements and radio programs designed by Hans Förtsch, Sigrid von Baumgarten, and Reinhart Braun