Graphik – Werbung + Formgebung, 2, 1954

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Content includes:
Franz H. Wills Monsanto – serving Industry, which serves Mankind
Joh. H. Seifert – The external impact conditions of advertising
Gerhart Haug – The ad image of the daily newspaper
S. J. Hermann – Design advertisements in a striking or feature-like manner?
W. P. Jaspert – Advertising graphics in Japan
Max Bill – Basis and goal of aesthetics in the age of the machine
Ernst Dobmann – Rationalized advertising through systematic research

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Graphik - Werbung + Formgebung, 2, 1954. Cover design Herbert Lange
Graphik – Werbung + Formgebung, 2, 1954. Cover design Herbert Lange
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From the design archive:
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As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.