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Content includes:
Hans W. Klein – mediator between doctor and patient
Walter Hellberg – Basic problem of raw materials advertising
Franz H. Wills – Geigy – an example of consistent chemical advertising
C. O. Offelsmeyer – industrial form and series production
H. A. M. – Advertising Congress Frankfurt a. M. 1954
Joh. H. Seifert – Matching people types
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