Healthy Teeth Campaign, Czechoslovakian 1969 Matchbox label set

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Healthy Teeth Campaign, Czechoslovakian 1969 Matchbox label set
Healthy Teeth Campaign, Czechoslovakian 1969 Matchbox label set
Healthy Teeth Campaign, Czechoslovakian 1969 Matchbox label set
Healthy Teeth Campaign, Czechoslovakian 1969 Matchbox label set
Healthy Teeth Campaign, Czechoslovakian 1969 Matchbox label set
Healthy Teeth Campaign, Czechoslovakian 1969 Matchbox label set
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I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.
House style can give identity to the diverse products or activities of a firm. It stimulates loyalty, helps to reduce costs, and has advertising value.
I have known Rob for over a decade and I have been a huge admirer of his work. He specialises in reverse gilded glass sign making, typographic murals and traditional sign-writing.

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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.