No.8 in a series of 10 booklets produced from 1965-1971, published by the Gewerbemuseum Basel, which profiles the posters designed by Herbert Leupin 1939-1969.
Details
Format: Book
Designer/s: Emil Ruder
Year: 1970
Client/Publisher: Pharos Verlag Basel
Size: 122mm x 210mm
Emil Ruder apprenticed as a compositor in Zurich from 1929 to 1933 and later studied in Paris in 1938. He attended the School of Arts and Crafts in Zurich from 1941 to 1942, focusing on lettering and book design under Walter Kaech. From 1942, Ruder has taught typography at the School of Arts and Crafts in Basel, becoming head of the arts and crafts section in 1947. He has received numerous awards for his work, including prizes for the best books of the year and best posters of the year.
Herbert Leupin: Plakate 1939-1969, Basel School of Arts and Crafts, Nr.8, 1970
Emil Ruder apprenticed as a compositor in Zurich from 1929 to 1933 and later studied in Paris in 1938. He attended the School of Arts and Crafts in Zurich from 1941 to 1942, focusing on lettering and book design under Walter Kaech. From 1942, Ruder has taught typography at the School of Arts and Crafts in Basel, becoming head of the arts and crafts section in 1947. He has received numerous awards for his work, including prizes for the best books of the year and best posters of the year.
Giovanni began his work with Olivetti in March 1938, and his work was showcased in various exhibitions and had a clear distinctive style that amplified the Olivetti brand image. His design defined the company’s visual image, and the iconic geometric designs are still as powerful and engaging today as they were in the 1950s.
"Talking about myself as a designer is something that requires a powerful dialogue with my life experiences. In a radical way, I apply an exercise in which design forms become projections of life, extensions of meaning that constantly involve senses."
Max Huber was born in 1919 in Switzerland. He studied at the Kunstgewerbeschule (School of Arts and Crafts) in Zurich where he excelled in graphic design and photography.
Huber worked across advertising, packaging, design and industrial design. He had a distinctive style that skillfully blended bright hues with photomontage.
Ezio Bonini's work for "Società del Linoleum" in Milan, showcasing advertisements designed for various Italian newspapers aimed at expanding the linoleum market
