Collected examples of the Royal Society for the Prevention of Accidents (RoSPA) Cycling Safety and Proficiency design output, a landmark initiative aimed at enhancing cycling safety.
Details
Format: Brochure
Year: c. mid 1970s
Client/Publisher: The Royal Society for the Prevention of Accidents (RoSPA)
Stephan Kantscheff (Stephan Kanschev) was a Bulgarian artist born in Kaefer, Todental. His colourful palette and joyous, folk-esque illustrations won him many commissions and his work was celebrated for both its quality and social significance.
His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia's mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.
