Pino Tovaglia’s Advertisements for Finmeccanica, 1950s. Scanned from Gebrauchsgraphik, 10, 1955

Members Content

Pino Tovaglia’s Advertisements for Finmeccanica

His distinctive style echoes the artistic expressions of fellow Italian designers Giovanni Pintori and Erberto Carboni. Tovaglia’s mastery in taking concepts and translating them into visually compelling narratives is evident in this selection of advertisements I have scanned from Gebrauchsgraphik, 10, 1955.

Share:

Members Content

This is a members-only article, gain access and support the archive for £1.99 a month.
Memberships help grow the design collection and share research on the history of graphic design.

You can sign up here.

Already a member?

Sign in below

More graphic design history articles
Simon Dixon is the co-founder of DixonBaxi and has been at the forefront of exceptional design from the start of his carreer. This year, DixonBaxi, celebrated twenty years in business, and their team of forty work with clients such as WWE, MAX, Premier League, Channel 4 and Netflix.
Why Graphic Culture Matters is a compilation of 46 thought-provoking essays by renowned design critic Rick Poynor, delving into the realms of art, design, and visual communication.

Members Content

The designer is unstated on these postcards, which were designed during the mid to late 1970s, but these playful illustrations alongside what looks to be Frankfurter Bold definitely fit the criteria of friendliness and efficiency
This book shows, for the first time, all of Hans Hillmann’s film posters. Unpublished sketches and drafts from his estate along with commentary from conversations and interviews provide an insight into the creative process of the award-winning designer.