This book is the first comprehensive study of the packaging design. It was published on the occasion of the exhibition “Covers complete” in 1994 in the Museum für Gestaltung Zürich.
In no area of everyday culture to industrial inventiveness and economic dynamics manifest concrete than in packaging design. Only the packaged goods are the actual medium between producer and consumer. Packaging is therefore something of a mirror of the consumer society. Only continuous innovation ensures market positions. The publication “complete cases” feel these issues by using cultural historical interest. The book received the 1994 award “The Most Beautiful Swiss Books”.
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From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Book Reviews & Press Releases, Corporate Identity & Branding
In the late 1960s, IBM was one of the world’s pre-eminent corporations, employing over 250,000 people in 100 countries. While Paul Rand’s creative genius has been well documented, the work of the IBM staff designers who executed his intent outlined in the IBM Design Guide has often gone unnoticed.
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Corporate Identity & Branding, Design Archive Feature, Members Only Content, Regional Histories, Studios & Collectives
Banks & Miles, were founded in 1958 by Colin Banks and John Miles and became renowned for their design work with major British institutions and companies. They made significant contributions to type design and corporate identity.
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I have long been a fan of Counter-Print, as a student, I would order their newsprint publications, peruse their Flickr albums and now, over a decade later I still buy their latest releases and their site provides our staff with great giftse throughout the year. I interviewed one of the founders, Jon Dowling to find out more about setting up Counter-Print, their favourite books and which publishers inspire them.
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