Idea 004, 1954

Content includes:
Italian Graphi Design
・Lorenzo Manconi
・Erberto Carboni
・Marcello Nizzoli
・Eugenio Carmi
・Franco Grignani
・Bruno Munari
・Giovanni Pintori
・Rosset Gian
・Max Huber
Color page Kenji Ito (Sankyo Pharmaceutical Co., Ltd.) / Kenji Ito
Color page Yusaku Kamekura (Nippon Beer Co., Ltd.) / Yusaku Kamekura
True American Aesthetics / Shichiro Imatake
Fumio Yamana Solo Exhibition / Seiichiro Arai
Graphic Group 1st Exhibition / Shun Miyayama
Japan Advertising Art Exhibition / Isamu Oshihashi
Italian writers and works / Hiroshi Ochi; Yusaku Kamekura
The Essence of Visual Design / Kan Tsukada
Scientific Advertising / Claude Hopkins
Which Works / Aesop Grimm
Art Director’s Skills / Kenichi Endo
Advertising Medicine / Hal Stebbins
What the Future of Advertising Needs / Pier Martinow
Unforgettable Sales Experience / Charles E. Becker