Content includes:
Alvin Lusting, Georg Olden, Ladislav Sutnar, Will Burtin, Bill Sokol, Edward Carini, Paul Rand, A. F. Arnold, Gene Federico, John Milligan, Lester Beall,
Works of Alvin Lustig, Lester Beall, Paul Rand, Bill Sokol, A. F. Arnold, Will Burtin, Gene Federico and John Milligan
Segawa Works, Ltd.
Fuji Electrical Manufacturing Co., Ltd.
Contemporary American Advertising Art by S. Ogawa
Letters from H. Ohchi and Y. Kamekura
How to Make the Mark by S. Imatake
A Chapter on Platonic Design by K. Ito
From Old Materials by H. Nagata
Women’s Face by Y. Hayakawa
About the Trade Mark by Y. Kojima
My Own Ad Cuts by H. Hamada
It’s Not Easy to Write Sideways by F. Okabe
Copy Writer May Borrow Idea from Others by S. Kurosuda
An Observation Car Named Advertising Vol. 1 by K. Endo, T. Miyayama