Hans Schleger

Idea 022, 1957.

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Role of the Hang Tag by Modern Packaging
Editor’s Note by T. Miyayama

Details

Hans Schleger signed his work as Zéró. He studied in Berlin and for five years worked as freelance designer the United States. He later set up his own studio in London. He was commissioned by The Council of Industrial Design to design the symbol for their Design Centre in the Haymarket, London. As well as a desiner, he was a visiting lecturer to the Chelsea Polytechnic, the Central School of Arts and Crafts, the Royal College of Art, all in London, and the Regional College of Art, Manchester.

Linked Information

Idea 22, 1957. Cover design by Hans Schleger (zero).
Idea 22, 1957. Cover design by Hans Schleger (zero)
Hans Schleger signed his work as Zéró. He studied in Berlin and for five years worked as freelance designer the United States. He later set up his own studio in London. He was commissioned by The Council of Industrial Design to design the symbol for their Design Centre in the Haymarket, London. As well as a desiner, he was a visiting lecturer to the Chelsea Polytechnic, the Central School of Arts and Crafts, the Royal College of Art, all in London, and the Regional College of Art, Manchester.
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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.