Idea 328, 2008-5

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Special Feature: Grass Roots of DesignTatsuya Ariyama / Shin Akiyama / Kenjiro Harigai (ANSWR/ADAPTER) / Naohiro Ukawa / Takeaki Emori (tone twilight) / Enlightment / Yasuyuki Okusada / Kasetsu / Karera / Bluemark / Akira Sasaki / Naoki Sato (ASYL) / Yusuke Shouno / SKKY / Yurio Seki / Isao Tanaka / Tokyo Pistol / Yasuo Totsuka / Kazunari Hattori / HeiQuiti Harata / Bit Rabbit (Tattaka+Juca) / Koga Hirano / Mitsuo Fukawa / Satoshi Machiguchi / Design and Editorship Text & Edit: Shoji Usuda / Biotope of Design and Publication Text & Edit: Barbora + Idea / Eine graphische Geschichte der japanischen Musik Fanzine by Barbora Cover Artwork: Fumio Tachibana

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Idea 328, 2008-5
Idea 328, 2008-5
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As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.

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A total of 24 posters were created for the campaign during 1964, using the arrow symbol as a key features, representing power, motion and speed. The handmade lithographs use up to 19 colours, which were individually printed at large scale. The posters also utilise the brand colours red and yellow from Shells corporate identity.

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This 1,500 word essay is about the life and work of Willem Sandberg and is illustrated with part of my collection of over 100 pieces of Sandberg’s work, including books, Stedelijk Museum catalogues, and various individual printed items.
Armin Hofmann's publicity for the Stadttheater Basel. The client, in this case, the Municipal Theater of Basel, refused to listen to narrow-minded critics, in spite of the fact that as a state-subsidized enterprise it is accountable to public opinion.