Cal Swann studied typography at Leicester College of Art, earning his NDD in 1956. After completing RAF National Service, he worked in print design, advertising, and lecturing across the UK. In 1969, he published his first book, Techniques of Typography, followed by Language and Typography in 1991 after completing an MA in Applied Linguistics. From 1981-86, he served as Head of Graphic Design at Saint Martin’s School of Art, and later became Dean and Professor of Typographic Design at Liverpool Polytechnic.
Jazz Journal, 1, 1970. Cover design by Cal Swann and Vicky Pollard
Cal Swann studied typography at Leicester College of Art, earning his NDD in 1956. After completing RAF National Service, he worked in print design, advertising, and lecturing across the UK. In 1969, he published his first book, Techniques of Typography, followed by Language and Typography in 1991 after completing an MA in Applied Linguistics. From 1981-86, he served as Head of Graphic Design at Saint Martin’s School of Art, and later became Dean and Professor of Typographic Design at Liverpool Polytechnic.
The Paris Poster Hoardings of 1938. Posters gleam forth accentuating the melody of this city as they direct the eye to articles of everyday use and above all to people who are the talk of the hour.
Bäumer gave the company a unique brand image amplifying its graphical image after a time of post-war economic recovery. This style of advertising composition can be seen across many 1960s campaigns, especially from other German designers such as Anton Stankowski.
“They’ll never stand for that” and “It’s too modern” are, as George Plante aptly puts it, the restraintive thoughts which beset a commercial artist who tries to let himself go.
