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Edited by Museum für Gestaltung Zürich
With an essay by Catherine de Smet
With a contribution by Lars Müller
Design: Integral Lars Müller
16,5 x 24 cm, 6 ½ x 9 ½ in
96 pages, 114 illustrations
paperback
2014, 978-3-03778-392-4, German/English
“Josef Müller-Brockmann’s graphics left a lasting mark on Swiss visual communication from the 1950s onward. His posters demonstrate how a sober, formally reduced language works best for conveying a universal, timeless message. Poster campaigns for longtime clients such as the Tonhalle concert hall in Zürich or the Automobile Club of Switzerland follow strict functional criteria–and yet exhibit a variety of design solutions and exciting, dynamic compositions. This book presents selected posters by Müller-Brockmann and places them in the context of their own time while also examining the validity of his solutions from today’s point of view.” Lars Müller Publishers
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