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Featuring the work of Jasper Johns, Jack Levine, Richard Serra, S. W. Hayter, Willem de Kooning, Robert Motherwell, Frank Stella, Richard Lindner, Robert Rauschenberg, Claes Oldenburg, Andy Warhol, Christo and Dan Flavin

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Künstlerplakate aus den USA catalogue design by Dietmar Nieschler, cover painting by Ellsworth Kelly
Künstlerplakate aus den USA catalogue design by Dietmar Nieschler, cover painting by Ellsworth Kelly
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From the design archive:
From the design archive:
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Paul Rand, one of the most acclaimed American designers is known for his iconic corporate identities, playful illustration and commercial art. Paul wrote the preface for Yusaku Kamakura's book, Trademarks of the World, 1958. He states his influence of Japanese art and design, trademarks as a universal language and his struggles with English grammar.

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The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.

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The identity manual consisted of 130 pages of information and brand usage with Arie J. Geurts heading up the project as design director, (who later headed up his own design studio in Los Angeles). The identity uses minimal colour and focuses on a consistent brand blue in all communications.
The background of Kamekura's mark designs is his boldness in eliminating all the waste, combining simplification derived from Japanese traditional family crests and Western intellectual mechanics of formation with a sharp modern sense of composition.