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Graphic Design History from Design Reviewed
Total Design

Mataré, Stedelijk Museum, Amsterdam, 1967

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Details

  • Format Exhibition Catalogue
  • Designer/s Wim Crouwel (Total Design)
  • Year 1967
  • Client/Publisher Stedelijk Museum, Amsterdam
  • Size 185mm x 275mm
Wim Crouwel (Total Design)
Total Design was founded in Amsterdam in 1963 by Wim Crouwel, Friso Kramer, Benno Wissing, and Paul and Dick Schwarz and was the first large-scale multidisciplinary design consultancy in the Netherlands. Under Crouwel's creative direction the studio developed a rigorous systematic approach rooted in grid systems and neutral typography. Its long-running relationship with the Stedelijk Museum Amsterdam produced catalogues, posters, and exhibition graphics that remain among the most influential bodies of institutional design in postwar Europe. Other major clients included the Dutch Post Office and Schiphol airport. The practice continues today as Total Identity. Explore designers associated with Total Design including Wim Crouwel, Jurriaan Schrofer, and Benno Wissing. See also Dutch Modernism, Dutch graphic design history, and 1960s graphic design history.

Linked Information

Mataré, Stedelijk Museum, Amsterdam, 1967 designed by Wim Crouwel (Total Design)
Mataré, Stedelijk Museum, Amsterdam, 1967 designed by Wim Crouwel (Total Design)
Mataré, Stedelijk Museum, Amsterdam, 1967 designed by Wim Crouwel (Total Design)
Mataré, Stedelijk Museum, Amsterdam, 1967 designed by Wim Crouwel (Total Design)
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