Edited by F. A. Mercer and W. Gaunt
Documenting advertising from England, France, Germany and America.
‘Modern Publicity is the seventh of a series of annual volumes on advertising. which has previously been titled Posters and Publicity.’ The first volume of all, published in 1924, was called Posters and their Designers,’ and the change from that to Art and Publicity,’ from Art and Publicity’ to Posters and Publicity,’ and now from Posters and Publicity to Modern Publicity corresponds to a process of evolution in the form of the book itself and to the increasing precision of its aim. For it is no longer possible to consider the poster as the only or even necessarily the main feature of progressive advertising as it was in the earlier days of the century, when a great gulf existed between posters like those of the Beggarstaff Brothers and the style of advertisement appearing in the
newspapers and the magazines. Modern Publicity-this volume therefore, is an incitement to fresh efforts. It is an indication of new lines of thought, new avenues of marketing. It shows how four of the keenest brains of to-day regard the commercial problems of today and tomorrow, and how best they think all the many forms of advertising may be used to co-operate in order to give their maximum assistance in bringing about industrial revival and success.