Modern Publicity Vol 32, 1962-63, Studio Publications, 1963

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Modern Publicity Vol 29, 1962-63, Studio Publications, 1963
Modern Publicity Vol 32, 1962-63, Studio Publications, 1963

 

Modern Publicity Vol 29, 1962-63, Studio Publications, 1963
Modern Publicity Vol 32, 1962-63, Studio Publications, 1963

 

Modern Publicity Vol 29, 1962-63, Studio Publications, 1963
Modern Publicity Vol 32, 1962-63, Studio Publications, 1963

 

Modern Publicity Vol 29, 1962-63, Studio Publications, 1963
Modern Publicity Vol 32 1962-63, Studio Publications, 1963
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These one-colour forms have a playful but structured aesthetic through their geometric forms, they remind me of the abstract line drawings of Picasso blended with Jan Tschichold and the New Typography.
Marin Lorenz has had an amazing career, designing for clients such as ESPN and Nike, teaching at some of Europe's leading design schools and publishing books, such as Flexible Visual Sytems, documenting his research and approach to design practice.
I have always loved the design work created for Olivetti. The colourful midcentury designs by Italian designer Giovanni Pintori, the minimal typographic poster by Swiss designer Walter Ballmer and my personal favourite the 1959 poster for Olivetti designed by Herbert Bayer. I recently found out Triest Verlag released a new book, Visual identity and branding at Olivetti which contains further work by Xanti Schawinsky, Renato Zveteremich, Ettore Sottsass, Hans von Klier, Egidio Bonfante and Walter Ballmer.

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As part of their marketing strategy, Kast + Ehinger, commissioned a selection of German designers to produce advertisements aimed at the design industry. I have scanned in quite a lot of their advertising matter, all of which were back-page advertisements from three German design magazines. Der Druckspiegel, Gebrauchsgraphik and Graphik – Werbung + Formgebung.