Monotype Newsletter No.91, February 1972

Information

Contents include:
A return to the serif
‘Monophoto’ Photina series 747/748
Jose Mendoza y Almeida
Composition faces booklet
Books we have seen
Classification of typefaces
Exhibition of British book production

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Monotype Newsletter No.91, February 1972
Monotype Newsletter No.91, February 1972
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles
The graphic designer had to create a series of ads whose new publicity effects were to confirm or accentuate the already existing • image • of the paper. In this case, the planning was not based on a would-be psychological analysis of the reading public.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.

Members Content

The designer is unstated on these postcards, which were designed during the mid to late 1970s, but these playful illustrations alongside what looks to be Frankfurter Bold definitely fit the criteria of friendliness and efficiency

Members Content

The best poster designs from Die besten Plakate des Jahres 1957 with a translated foreword by Walter Kern. Featuring the work of J. Müller-Brockmann, Gottlieb Soland, Mary Vieira and Celestino Piatti.