Total Design

Nicolas Schöffer, Stedelijk Museum, Amsterdam, 1964

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Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.

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Nicolas Schöffer, Stedelijk Museum, Amsterdam, 1964 designed by Wim Crouwel (Total Design)
Nicolas Schöffer, Stedelijk Museum, Amsterdam, 1964 designed by Wim Crouwel (Total Design)
Nicolas Schöffer, Stedelijk Museum, Amsterdam, 1964 designed by Wim Crouwel (Total Design)
Nicolas Schöffer, Stedelijk Museum, Amsterdam, 1964 designed by Wim Crouwel (Total Design)
Total Design was established in 1963 and was the first large design agency in the Netherlands, The company was founded by Wim Crouwel, Friso Kramer, Benno Wissing, Paul and Dick Schwarz. Before long, Ben Bos, an experienced copywriter and designer, joined the team. Their clients included Randstad, Stedelijk Museum, Schiphol airport, De Bijenkorf, PAM, Stichting Kunst en Hande and the Peter Stuyvesant Collection of paintings.
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