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Nobuyoshi Yamada Poster (Kriemhild's Revenge) 1925. Scanned from Modernism on Paper 1920s-30s Japanese Graphic Design, Rikuyosha, 2003

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1920s Publicity Design of the Shochikuza Theatre

Japan’s first foreign film venue, Shochikuza Theatre (1923) is an icon of Modernism. Its Art Deco-influenced advertising, showcased in the 1925 Shochikuza News magazine, offers a glimpse into Japans influences from the West.

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What has been said about the styling of advertisements goes for the field of publicity for chemical and pharmaceutical products as well. Whether it is a soporific, an analgetic or a protein remedy for defects of malnutrition - nearly without a single word, the efficiency of the product in question is symbolically characterized in the composition and the choice of colours equally to the point, on the covers of these prospectuses. Suppositions for such achievements are the highest level and a freedom of artistic means which our businessmen, when employing commercial artists, are only too seldom ready to grant. Designs Matthew Leibowitz
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Jazz Journal, 8, 1966. Cover design by Cal Swann
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