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Graphic Design History from Design Reviewed

OZ Magazine, No 47, April 1973

Information

Oz was an independent magazine and a key publication from the counterculture of the 1960s.

Details

  • Format: Magazine
  • Year: 1973
  • Client/Publisher: Oz Publications Ink Limited
  • Size: 206mm x 284mm

Linked Information

OZ Magazine, No 47, April 1973
OZ Magazine, No 47, April 1973
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Idea 119, 1973-7. Cover design by Piero Fornasetti
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Bruno Schmidt Advertisement, 1962. Designed by Günter Heil. Scanned from Gebrauchsgraphik, 5, 1965
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Advertising 16mm Film. The work of Günter Heil

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What has been said about the styling of advertisements goes for the field of publicity for chemical and pharmaceutical products as well. Whether it is a soporific, an analgetic or a protein remedy for defects of malnutrition - nearly without a single word, the efficiency of the product in question is symbolically characterized in the composition and the choice of colours equally to the point, on the covers of these prospectuses. Suppositions for such achievements are the highest level and a freedom of artistic means which our businessmen, when employing commercial artists, are only too seldom ready to grant. Designs Matthew Leibowitz
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Advertising Pharmaceuticals, A Comparison of German and American Advertising in 1950

As a chemist, I have an obligation to be curious – I grab a stack of our chemical journals and start with the advertising section. I start it, the walk through the sand. I don’t want to deny some oases. But soon I’m bored and tired.
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Oskar Reiner’s, Automotive Publicity by Carl Heussner, 1962

Oskar Reiner advertisements for Opel distinguish themselves by clarity and visually appealing conception.

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Posters and Publicity by Ken Briggs and Ian McLaren

Ian McLaren and Ken Briggs produced exceptional work for a range of clients in the arts and culture sector. Their client included CND (Campaign for Nuclear Disarmament), The National Theatre and the Arts Council.