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THE SHAPE OF THINGS TO COME
“The Shape of Things to Come” is the theme of this year’s 35th National Packaging Exposition and Conference, sponsored by the American Management Association. The exposition will be held at the New York Coliseum, April 25-28; the conference at the Americana Hotel, April 25-27. In this issue of PACKAGING DESIGN, we present a series of timely and provocative articles based on the conference theme which we feel will have significant meaning to our readers.
Leading off is a special round-table feature in which five knowledgeable packaging people trade candid views on the future of packaging in a spontaneous panel discussion. This is followed by a comprehensive look at the role of trademarks and symbols in tomorrow’s marketplace, written by Russell Dixon and Roy Parcels.
Encapsulation and Xograph 3-D printing, two revolutionary techniques with exciting packaging possibilities, are previewed in separate stories. And a glimpse of what the industry might expect in the way of new and unusual construction approaches is provided by a case history on RCA-Victor’s eye-opening packaging program for its new auto tape system.

Content includes:
The Next 10 Years in Packaging
The Future of U.S. Trademarks
Encapsulation
RCA’s Auto Tape System
Packaging’s New Dimension

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Packaging Design Vol 7, No 2, 1966. Cover design by Andrew P. Kner
Packaging Design Vol 7, No 2, 1966. Cover design by Andrew P. Kner
More graphic design artefacts
From the design archive:
From the design archive:
From the design archive:
From the design archive:
More graphic design history articles

Members Content

Rudolph de Harak designed over 50 record covers for Westminster Records as well as designing covers for Columbia, Oxford and Circle record labels. His bright, geometric graphics can easily be distinguished and recognised.

Members Content

The typographic designs produced for the National Theatre by Ken Briggs are not only iconic and depict the Swiss typographic style of the time, but remain a key example of the creation of a cohesive brand style.

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I first came across Kens work in the Unit Edition’s superb monograph, Structure and Substance, published in 2012. Although I had owned a few of the British industrial design magazines, Design, for a few years before, in which Ken had designed numerous covers for.
In the ambitious new monograph Rational Simplicity: Rudolph de Harak, Graphic Designer, Volume shines a light on the complete arc of the exceptionally rich and varied career of Rudolph de Harak, showcasing his vibrant, graphic, formally brilliant work, which blazed a colourful trail through the middle decades of the twentieth century.