
THE SHAPE OF THINGS TO COME
“The Shape of Things to Come” is the theme of this year’s 35th National Packaging Exposition and Conference, sponsored by the American Management Association. The exposition will be held at the New York Coliseum, April 25-28; the conference at the Americana Hotel, April 25-27. In this issue of PACKAGING DESIGN, we present a series of timely and provocative articles based on the conference theme which we feel will have significant meaning to our readers.
Leading off is a special round-table feature in which five knowledgeable packaging people trade candid views on the future of packaging in a spontaneous panel discussion. This is followed by a comprehensive look at the role of trademarks and symbols in tomorrow’s marketplace, written by Russell Dixon and Roy Parcels.
Encapsulation and Xograph 3-D printing, two revolutionary techniques with exciting packaging possibilities, are previewed in separate stories. And a glimpse of what the industry might expect in the way of new and unusual construction approaches is provided by a case history on RCA-Victor’s eye-opening packaging program for its new auto tape system.
Content includes:
The Next 10 Years in Packaging
The Future of U.S. Trademarks
Encapsulation
RCA’s Auto Tape System
Packaging’s New Dimension

From the graphic design archive:
From the graphic design archive:
From the graphic design archive:
Illustration, Ephemera, Members Only Content, Regional Histories
A collected visual record of the first eight years of Japan’s Rural Medical Care Promotion Lottery.
Read Article
Illustration, Ephemera, Members Only Content
A mixed set of tickets from various Japanese lotteries dating from 1956 to 1985, including the Tokyo Metropolitan, West Japan and National Local Autonomy lotteries.
Read Article
Design Archive Feature, Designer Profiles, Members Only Content, Regional Histories
Max Huber was born in 1919 in Switzerland. He studied at the Kunstgewerbeschule (School of Arts and Crafts) in Zurich where he excelled in graphic design and photography. Huber worked across advertising, packaging, design and industrial design. He had a distinctive style that skillfully blended bright hues with photomontage.
Read Article