Alvin Lustig - American Graphic Designer

Perspektiven, Literatur, Kunst, Musik, 14, 1956

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Perspektiven, Literatur, Kunst, Musik, 14, 1956. Cover design by Alvin Lustig
Perspektiven, Literatur, Kunst, Musik, 14, 1956. Cover design by Alvin Lustig
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Erik Nitsche's notable book series, the New Illustrated Library of Science and Invention comprised twelve volumes and they are a fantastic example of how to design a perfect non-fiction book!

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I first came across Kens work in the Unit Edition’s superb monograph, Structure and Substance, published in 2012. Although I had owned a few of the British industrial design magazines, Design, for a few years before, in which Ken had designed numerous covers for.

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A fantastic example of Swiss design for brand systems is the brand and advertising by Siegfried Odermatt commissioned by Grammo Studio in Zurich.
An advertising programme is fully integrated only when its effect is powerful enough to play a major part in determining a corporate image. Geigy advertising is an example of this successful integration.