Projekt 077, 4, 1970

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The Polish Journal of visual art and design

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Projekt 77, 4, 1970. Cover design by Rosław Szaybo
Projekt 77, 4, 1970. Cover design by Rosław Szaybo
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From the design archive:
From the design archive:
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Kazumasa Nagai  (永井 一正) was born in 1929 in Osaka and is one of Japan's most acclaimed graphic designers. He designed iconic corporate logos for major companies such as Mitsubishi UFJ, Japan Railways, Nissin, and TEPCO and designed 100s of posters.

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The advertising agency played a crucial role in shaping consumer culture by acting as a bridge between businesses and the media and was stated to have started in the mid-19th century.

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A 1,500 essay on the transformative era of graphic design from the 1970s to the 1990s. Moving beyond the constraints of modernism, designers like Wolfgang Weingart and April Greiman redefined visual communication through bold experimentation with type, colour, and early computer graphics. This essay highlights how postmodernism and New Wave design introduced complexity, individuality, and digital innovation in to graphic design.
From time to time members of the Graphic Design History group and others have asked for a number of recommendations for books related to design history, theory and specific areas of graphic design. This is the first of a series of articles from educators, designers and archivists featuring book recommendations and resources.